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In the Press


EyeBuyDirect has taken one of the world's most overpriced necessities- vision correction- and made it readily available to everyone. Our low prices and high quality eyeglasses have our customers returning time and time again. But it's not just our customers that have noticed! We have been making waves in the press since we were founded in 2005, and we don't plan on stopping. Hear what the press has to say about EyeBuyDirect.

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The 2022 Halloween Costume Trends You'll See Everywhere

It’s the most wonderful time of the year. No, I don’t mean the holiday season, although that is fantastic (and right around the corner!)—I’m talking about Halloween.

Read more 10/07/2022
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How Eyebuydirect Doubled Sales Since the Pandemic, Thanks to Both Technology and Trend-Watching

Eyebuydirect has focused on expansion during a period when many retailers are scaling back operations, including nearly doubling its SKU count from 2,000 to 3,800 over the past year.

Read more 09/26/2022

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Eyebuydirect Rebrands, Focuses On Individuality

Eyebuydirect is rebranding, inviting people to see it as a source for glasses that express their individuality. The company hopes that strategy will further differentiate the brand in a fast-changing category.

Read more 09/06/2022
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The 14 Best Places to Buy Eyeglasses Online

If cost is your primary concern, EyeBuyDirect is your place. The frames are cheap—nearly all come in around $30-$50. Sure, that doesn't include your prescription, but you really can't beat the frames themselves when it comes to price.

Read more 08/24/2022

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‘The category will continue to grow’: EyeBuyDirect CEO Sunny Jiang on staying competitive with Warby Parker

The eyeglasses industry is very competitive, but EyeBuyDirect is focused on cornering the market via affordability. The EssilorLuxotica-owned company has been around since 2005 and its primary focus has been on value: a pair of frames from EyeBuyDirect can be as cheap as $6. This week on the Modern Retail Podcast, CEO Sunny Jiang spoke about the company’s trajectory and how she’s been steering the ship.

Read more 08/11/2022
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The Best Places To Buy Blue Light Glasses Online

EyeBuyDirect offers four different blue light filtering lenses on all its frames. The first is called EBDBlue Plus, which is scratch-resistant and protects against glare and UV light, in addition to blue light. The second is called EBDBlue360, which has an additional premium anti-glare coating. The third is EBDBlue Smart, which is blue light filtering and transitional. And the fourth is SightRelax, which is designed to relieve eyestrain and enhance reading. In a rush? EyeBuyDirect has a selection of glasses available for two-day delivery.

Read more 08/02/2022

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The 17 Best Trendy & Affordable Online Sunglasses Shops for Summer

At this point, it's genuinely impressive if you haven't heard of EyeBuyDirect. This multi-brand retailer is an online mecca of reasonably-priced glasses and sunglasses. Its massive selection of styles includes its own line of frames, plus offerings from premium brands like Oakley and Ray-Ban.

Read more 08/01/2022
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The 46 Best Sunglasses for Women Under $100

Beyond swimsuits, sandals, and summer dresses, there’s one crucial accessory for warm weather: a stylish pair of sunnies. Like a tree topper or cherry, the best sunglasses for women finish an outfit with flair while more practically providing sun protection on bright days.

Read more 07/27/2022

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Get 20% Off Frames and 30% Off Lenses During EyeBuyDirect's Memorial Day Sale

Back in early May, I had the opportunity to test EyeBuyDirect's frames, and not only did they pass my informal stress test (dropping them), but they didn't feel flimsy either. I've tried inexpensive glasses with fragile frames and I have expensive $500 frames on right now. EyeBuyDirect's frames are just as good as the latter, if not better, because of the price. (EyeBuyDirect is also a longtime presence on CNET's list of Best Places to Buy Glasses Online.)

Read more 06/21/2022
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40 Fashion, Beauty & Lifestyle Brands With Pride Collections That Give Back

EyeBuyDirect Pride for All features new eye-catching, colorful frames perfect for all your Pride parties — and beyond. 100 percent of sales (up to $50,000) will be donated to benefit The Trevor Project.

Read more 06/06/2022

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Retro Eyeglass Frames That You Can Rock At Any Age

Moreover, if you're looking for some more affordable options, you can find plenty at EyeBuyDirect. For example, if you desire the traditional lightweight slim-rim design, you can get Courser's Aviator Eyeglasses from EyeBuyDirect for just below $30.

Read more 06/02/2022
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Pretty in Pride: 21 Pride Collections That Are Actually Good (And Doing Good)

Eyebuydirect’s Pride-inspired collection includes dozens of other styles such as the Joyful, Optimist, Positivity and Bright. 100% of sales, with a minimum of $25,000, will be donated to The Trevor Project.

Read more 06/01/2022

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KIM PETRAS PARTNERS WITH EYEBUYDIRECT FOR AN ALL-NEW PRIDE COLLECTION

Pop icon Kim Petras partnered with online eyewear brand EyeBuyDirect on an all-new eyewear collection for Pride dubbed “Pride for All.”

Read more 05/20/2022
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The Best Polarized Sunglasses for Sunny Summer Days

Investing in a pair of good polarized sunglasses can help prevent the sharp glare from reflective surfaces—which can feel like a hot knife to the eyeball—from causing either pain or damage by deflecting those blinding lights instead.

Read more 05/14/2022

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Best eyeglasses frames for men and women to buy online in summer 2022

Sooner than later, the sun will be beaming down, and we’ll be slipping on our swimsuits, jumping in the pool and grilling up a storm.

That’s why we put our heads together to find the best glasses frames ideal for the summer season. Best of all, they are all available for purchase online and are great for both men and women.

Read more 05/05/2022
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These Summer Basics Are Starting to Feel Dated, so We're Buying These 5 Instead

Wearing statement sunnies always brings out rock star vibes so we love that this trend is hot again. We are excited to go bigger with our frames this season and happy to have the extra sun protection.

Read more 05/05/2022

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14 Best Places to Buy Glasses Online No Matter What Your Budget Is

EyeBuyDirect is one of the most popular eyewear sites for the retailer's selection of cool, trend-forward frames and a variety of prescription and non-prescription lens options. EyeBuyDirect has its own line of frames to shop that start at prices as low as $6, but you can also find your perfect pair from its selection of premium designer brands, including Ray-Ban and Oakley.

Read more 05/01/2022
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Can't Sleep? Here Are The Best Products To Help, According To Experts

From blue light filtering glasses to sleep masks, these items will help you fall back asleep in the middle of the night. EyeBuyDirect has a huge selection of blue light filtering glasses, ranging in style and price.

Read more 04/07/2022

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EyeBuyDirect Glasses Review

EyeBuyDirect sells thousands of glasses, prescription sunglasses, blue light glasses, and more for men, women and children. Frames start at only $6, with average prices around $50 and few pairs reaching $99—if you’re always misplacing your glasses or losing your shades at the beach, this brand provides a low-cost way to flaunt stylish frames that you won’t feel too guilty about losing.

Read more 04/04/2022
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The 10 Best Men's Eyeglasses for Every Face Shape

Let’s not neglect the fact that for most who wear them, eyeglasses are foremost a necessity, so owning the right pair extends far beyond just being a fashion flex. Fortunately, the eyewear game has changed so much since our days in middle school, allowing the best eyeglasses out there to become a stylish expression of our individual personalities.

Read more 03/10/2022

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10 Most Popular Products of February 2022, According to Our Readers

EyeBuyDirect is one of our favorite places to buy glasses online, especially when it comes to keeping them affordable. After all, glasses are an accessory, so why not buy multiple pairs and switch them up with your outfit?

Read more 03/10/2022
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The Best Presidents Day Sales 2022: Everything You Need To Know

Whether you're looking for sunglasses, new prescription lenses or want to get some blue light reading glasses, EyeBuyDirect has you covered. From Feb. 14 through Feb 21, enjoy 30% off frames priced above $15 as well as free shipping with the code SEE30VIP.

Read more 02/16/2022

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Getting Shady in Style! Inside Our Dinner At Scarpetta Celebrating EyeBuyDirect

It’s that time of year again! Last night, The Daily joined EyeBuyDirect to host our annual New York Fashion Week kickoff dinner at Scarpetta’s always dependably delicious Madison Avenue location.

Read more 02/09/2022
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20 Best (and Cutest!) Affordable Sunglasses That’ll Have Ya Stylin’ Year-Round

20 pairs of sunnies under $50 you’ll want to wear all season, any season. From chic oversize designs to pairs that look like they came from the closets of the early 2000s biggest stars, there’s a style for everyone.

Read more 02/07/2022

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New & Notable from EyeBuyDirect, Baby Brezza and CASETiFY

EyeBuyDirect releases Gaming Glasses Collection - EyeBuyDirect’s Gaming Glasses Collection includes three new styles, all of which feature lightweight frames and thin temple arms that the brand says are comfortable while wearing a headset.

Read more 02/07/2022
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The 12 Best Places To Buy Glasses Online That Are Actually Chic

Calling all glasses-wearers! Eyewear is no longer just a necessity, but an inspired opportunity to accessorize.

Read more 01/26/2022

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The 10 Best Places to Buy Glasses Online

Gone are the days of relying on your eye doctor for a pair of prescription glasses: Instead, you can speed date your way through stylish glasses frames thanks to online optical e-tailers offering free at-home eyeglasses try-on and virtual fittings.

Read more 12/09/2021
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The 101 Best Sales Online Right Now: Lululemon, Dyson, Our Place And More

Cyber Monday is drawing to a close, but for the time being the internet is still flooded with sales on everything from appliances to clothing. So if you haven’t kicked off your holiday shopping yet, it’s your last chance to score some awesome deals.

Read more 11/29/2021

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It's Cyber Monday, And Here Are The Best Deals Online

Buy 1, get 1 free (plus an extra 25% off) all eyeglasses and sunglasses at EyeBuyDirect.

Read more 11/29/2021
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Los Angeles Fashion Week is Back!

No more virtual runways - Los Angeles Fashion Week is back in action as Art Hearts Fashion kicks off a week of key shows and events at the Majestic Downtown.

Read more 10/12/2021

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18 best sunglasses brands to shop for in Summer 2021

Summer’s looking so bright, you’ll wanna wear some new shades. With winter slowly fading behind us, it’s time to turn our eyes toward spring and summer.

Read more 07/23/2021
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Lele Pons Launches Pride Eyewear Collection to Benefit Trevor Project

Lele loves working with EyeBuyDirect because the company "celebrates diversity, inclusion, and brings visibility to the important work done by the Trevor Project."

Read more 05/13/2021

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Oprah Wore a Super Rare Pair of Glasses During the Meghan and Harry Interview

The round Roaring glasses from EyeBuyDirect take Oprah's bold look even further with a wood-inspired brown trim.

Read more 03/08/2021
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A Visual Guide to Choosing the Perfect Pair of Glasses for Your Face Shape

"I have 20/20 vision, but there’s nothing chicer than a good pair of glasses that frame your face, and I love how the gold [from these EyeBuyDirect frames] radiates against my skin tone."

Read more 02/06/2021

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What HuffPost Readers Couldn't Get Enough Of This Year

Back in March, one of our editors refreshed our guide to the best places to buy glasses online. Lots of readers opted for frames from EyeBuyDirect, which you can buy with an FSA or HSA card.

Read more 12/22/2020
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The Best Places to Get Glasses Online

Find thousands of optical and sun frames (including brands like Ray-Ban) in a variety of fits and styles (many in the $6 to $70 range) for the entire family, including prescription and non-prescription lenses as well as blue light and anti-glare coatings, to name a few.

Read more 11/03/2020

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These $19 Rainbow Glasses Are My Favorite Purchase in Years

EyeBuyDirect offers tons of other inexpensive frames in a wide range of colors and patterns. I couldn’t recommend these glasses more as a gift for yourself or a loved one. Don’t we all deserve a dash of joy?

Read more 10/23/2020
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The 10 Best Blue Light Glasses

If you’re not used to wearing glasses, you might want to steer clear from big, statement-making frames at first in case they feel totally foreign on your face. Instead, opt for a minimal pair like these, from EyeBuyDirect.

Read more 09/21/2020

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The Best Places to Buy Sunglasses Online for 2020

For an extra $29, you can get two-day delivery with single-vision lenses (many frames are available for two-day delivery). EyeBuyDirect says it's the only site offering such fast delivery.

Read more 09/05/2020
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7 Best Places to Buy Glasses Online

EyeBuyDirect's selection of online glasses is much more affordable than some of the other options out there. While its frames are extremely low-priced, just keep in mind that you'll have to pay an additional fee for prescription lenses.

Read more 08/03/2020

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Queer Eye's Tan France on Social Justice Causes

"The reason I wanted to partner with EyeBuyDirect is because they've always been an ally for everyone. They've been very diverse and that's something I really appreciate with any company."

Read more 07/08/2020
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Here's Your Guide to Buying Prescription Glasses Online

If you’re big on BoGo, EyeBuyDirect almost always features a buy one get one free promotion. Their site is also one of the easiest to navigate with loads of tips on how to choose your glasses and what will look best on you.

Read more 05/12/2020

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Here’s Where You Can Order Great Prescription Glasses Online...

One great thing about EyeBuyDirect that sets it apart is its consistent sales and deals—it's unlikely you'll end up paying full-price for the frames you choose.

Read more 05/11/2020
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The 8 Best Place to Buy Glasses Online

EyeBuyDirect teamed up with Tan France to create a very chic line of sunglasses that isn’t pricey at all. The retailer also carries the premium brand RFLKT, which has styles for $70 or less.

Read more 04/24/2020

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This Online Company Makes Stylish Prescription Eyewear for as Low as $6

EyeBuyDirect is a direct-to-consumer eyewear brand that makes prescription glasses and sunglasses that are both stylish and affordable, with prices starting at just $6.

Read more 04/23/2020
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30 Things That May Help You Feel Like Less of a Mess

I'm sure their blue-light glasses are no exception in terms of quality. There's a virtual try-on feature, 14-day return/replacement policy, tons of helpful tips and guides, and even a buy one, give one donation program!

Read more 03/25/2020

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Tan France on His New Show and What the Fab Five Text About

...France just designed his own eyewear collection, too. He collaborated with EyeBuyDirect to create a line for men and women, keeping all skin tones, face shapes, and styles in mind.

Read more 01/27/2020
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Skip the Lines and Shop at Home: How to Buy Glasses Online

EyeBuyDirect makes and sells its own brand of prescription eyeglasses and sunglasses. There's a frame-finder quiz to narrow down style selection and a handy try-on feature on the site that lets people upload a photo...

Read more 10/10/2019